Ultra Trail National Championship 2020
All strategic communication was designed to create a strong connection between participants and the local community of the town of Miranda do Corvo, bringing to life the brand signature “You make it Epic”, which conveys the idea that the athlete/visitor is the one who makes this event truly unique and special.
The ABUTRICO PASSPORT was the key element, aimed at creating a strong link with local businesses and institutions, allowing its holder to collect stamps from previous editions of the event, thereby nurturing a long-term sense of connection with the event.
This project was awarded bronze at the 2021 Lusophone Awards, in the Sports Events category.
Photography: Aperspeed / Matias Novo / Miro Cerqueira
Offline communication
Poster, outdoor, billboards, magazine advertisements, athlete’s guidebook, pavilion decoration. Organisation of the Expotrail, the largest national trail running fair.
Online communication
Social media management work, branded content, streaming of the event.
Brand activation
Passport Abutres Republic, where the visitors and athletes could stamp their participation in previous editions, as well as getting stamps from local establishments.
