ATRP – the Trail Running Portugal Association arose from the desire of a group of athletes passionate about trail running to establish a non-profit association, with the aim of promoting and spreading trail running in Portugal. Today, it is a recognised institution at both national and international levels, with a solid project that has seen strong engagement.

At Cream, we are responsible for all of ATRP’s institutional communication.

Social media management and Digital marketing

The Cream™ Creative Team is responsible for all the digital strategy of the Association.

Communication design

We develop all the strategic communication for ATRP (Trail Running Portugal Association), such as sub-brands, web design, poster and social media.

Public relations

We manage the relations between the media, athletes, teams, organisations and the brand’s target audience.