Cream renewed the visual identity of the Louzantrail event, a race that is part of the 2020 calendar of the ATRP national Trail Running circuit and the Golden Trail Series.

Our work for this year’s edition was inspired by the concept “The GOLDEN, DIRTY, SAVAGE race!”
– Golden, as a clear reference to the Golden Trail Series;
– Dirty, because in 2019 Louzantrail delivered a renewed edition, with winter landscapes, full of mud, water and grey skies;
– Savage, because there is no mountain more wild and primitive than Lousã.

The poster we developed reflects the atmosphere of the race as experienced by the athletes. Alongside the creative work, we also produced all the event’s graphic materials: web content, trophies, jerseys, T-shirts, flags, advertising banners and all of the event’s signage and decorative elements, completely redesigned for the occasion.

Design de Comunicação

Event’s visual identity.

Digital

Social media image.