The Corrida dos Reis (King’s Race) is an event organized by Parjovem, which occurs in the city of Paredes, in the beginning of January, near the time of Three Kings’ Day.

It is an event that takes place in a unique setting, with the aim of encouraging sports practice as a key factor in promoting health and well-being for the general public.

All of the brand’s online and offline communication was conceptualised by the Cream team.