Trilhos dos Abutres, the most emblematic national Trail Running event, brought to Portugal the most important competition in the discipline: the 2019 Trail Running World Championships.

Cream, as a partner of the organisation from the very beginning, worked towards the shared goal of living up to the slogan “an epic race” – and, starting from a single word, the entire strategy was developed.

This was a challenge on a global scale, which brought in elite athletes and media from all over the world.

The brand signature was designed taking into account the fact that EVERYONE, without exception, plays an important role and, together, brings the event to life – “You Make it Epic!”

Photography: ©Matias Novo, ©Miro Cerqueira, ©Paulo Nunes

Design and Creativity

Branding for the Trilhos dos Abutres and EXPOTRAIL brands.
Graphic design and creative concept of the whole event.

brand activation

Promotion strategy for the event and brand “Trilhos dos Abutres” World Trail Championship 2019 aimed at the national and international public..
Creation of the playlist Trilhos dos Abutres on Spotify and the stand Aldeias do Xisto for the Salon du Trail, in Chamonix França.
Action – “don’t quit, try searching” for the promotion of the website.

Communication and Media

Management of communication with partners and national and international media responsible for covering the event.
In partnership with Stop and Go, we promoted the live broadcast, which was shared at a worldwide level on social media.