Cream was the agency chosen to handle digital marketing for the Portuguese Trail Running Association.

The ATRP – Portuguese Trail Running Association (Associação de Trail Running de Portugal) arose from the desire of a group of athletes passionate about trail running to form a non-profit association with the aim, among others, of promoting, regulating and publicising trail running in Portugal. Today, trail running is the fastest growing sport worldwide and the Association has been forced to professionalise some of its services.

Cream is then taking on the digital marketing and communications for ATRP, the entity responsible for the image of the national team in national championships and for the image of the Portuguese Trail Running Cup.