Cream won the Bronze Award at the Lusophone Creativity Awards, in the sports event category, with its project for the 2020 National Trail Running Championship, on the Trilhos dos Abutres. 

Bringing to Miranda do Corvo another epic event that would bring participants and the general public closer to the local community of this small village was the challenge. The event was always focused on the participant’s experience and based on the event’s signature slogan, ‘You make it Epic’.

All strategic communication was designed to create a strong connection between participants and the local community of Vila de Miranda do Corvo, bringing to life the brand signature ‘You make it Epic’, which communicates the fact that it is the athlete/visitor who makes this event so unique and special.

The ABUTRICO PASSPORT was the key element, designed to create a strong link with local businesses and institutions, allowing its holder to collect stamps from previous editions of the event, thereby fostering a sense of long-term connection with the event.

Client: Associação Abutrica 

Social Media and Press: Carolina Ventura and Ana Monteiro

Creative Director: Sérgio Duarte

Design: Patrícia Machado

Photography: Matias Novo

Video: Manuel Pessanha